YOUR IMAGE STARTS ONLINE
Nicola runs a breathing workshop out of an amazing space (Trader Trove in Miami).
The experience the women have who attend these workshops is described as powerful, uplifting and literally life-changing.
Now, if a client attends a workshop there is no doubt that they will tell their close friends about what a truly amazing experience it is, but words can only do so much. And for potential clients who find Nicola online it could be very hard to get a sense of the atmosphere and community that exists in these spaces.
A picture is worth a thousand words and a video is worth a thousand pictures.
After having a video created past clients now have a way of showing those friends how powerful these workshops are and clients who find Nicola online can see what amazing events these are and what a stunning space it is held in (this is the banner video above).
WHAT DOES YOUR BUSINESS STRUGGLE TO CONVEY TO CLIENTS?
Maybe you’re the nicest mechanic on the Gold Coast but customers think all mechanics are you to get them?
Putting a face and a personality to the business with photos and a branding video will solve this immediately!
Just think, as soon as someone finds you on Google and heads to your website there’s a video with your friendly mug on it talking about the work you love and the community you have been a part of for 20+ years.
Maybe you’re jeweller making amazing non-traditional rings and people wonder why you charge so much. Maybe they think you’re a young creative so you’re probably not all that professional?
Imagine having a branding video showing the lengths you go to to choose the perfect stone for each piece, the effort that goes into ethically sourcing the different stones and the years of practice to gain the metal work skills it takes to create such flawless imaginative work.
your business is you
For many small business these days the unique selling proposition is the person behind the business.
Anthony Laye (above) is one of Gold Coast’s leading keynote speakers and corporate entertainers.
After bringing on board a brand consultant they realised there was a gap in his online presence, HIM.
There were plenty of great photos of Anthony doing what he does best up on stage but nothing to show who he is outside of work.
There was no content to give an insight to what makes him tick and let potential clients connect with him before even meeting meeting him.
We spoke and as a keen surfer we decided a dawn shoot at Burleigh would be perfect to add the extra missing piece to his brand.
BUSINESS BRANDING PACKAGES
If your business is looking to get up to speed with it’s online presence the business branding package has what you need to get started and is made up of three parts.
The example content here is from two workshops with the wonderful Emma from Ava Jewels.
Part 1: business branding video
The business branding video is where you can put a face to your business, start building a relationship and rapport with potential customers and talk about what makes your business tick and why people choose you over your competition.
This is perfect to use as your banner video for your social media and website.
part 2: client testimonial video
This video is perfect for instagram and facebook. Edited with footage of your services with some of your best customers talking about why they LOVE working with you.
This will sit near the top of your website as one of the first things clients see when they find you on line. It can also be used very effectively on Instagram and Facebook and reposted every few months or so.
This is so much more than a google review.
This carries weight.
part 3: 30 days worth of photos to kick start your social media
To pair with the video showing your amazing work you will also get to select your favourite 30 images from your shoot for you to use as you please on your web site and to kick your social media presence up to the next level with fresh, professional content for the next 30 days.
Business branding packages including:
Business branding video
Client testimonial video
30 images for social media and website
$2500 (ex GST)
Speaking of fresh new content…
Construction & Infrastructure
Construction & Infrastructure
contractor, counsultant or client
Whether you are a contractor, consultant or a client you want to be able to show your people and major projects to the world to demonstrate what type of company you are and what you stand for.
Having nine years of civil engineering experience working for both contractors and consultants as a project engineer before moving to photography I know my way around a work site.
This means I know what is important to focus on and can even help make sure you’re PPE and SWIMS are being adhered to while we’re getting photos and video content.
This also means I know what I am editing for when we execute a branding video being familiar with the jargon of the industry.
stock photography won’t cut it
Gone are the days where you can use stock photography on your site of random workers on miscellaneous projects.
You need high quality photos of recent jobs, current employees in correct PPE if you want to compete online and show the world your amazing work.
A typical shoot
A typical shoot for a contractor would involve going to at least one live site to get images of machinery and ground crews working.
We would meet some office staff on site and get images of them on site with PPE and plans
We would then return to the office and get updated head shots of all staff.
These images are great for evergreen content on your website, they work perfectly as cover images in reports or tender bids and are great material you can use on your social media (I can also help you run this too, just ask me about it)